Meet Heather Caterson

 
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Brand Steward
Strategic Integrator
Market Growth Architect

As a Marketing Executive and Brand & Growth Strategy Leader, I focus on scaling demand, enhancing brand presence, and guiding high-performance teams to deliver measurable growth.

 
 

I build brands and marketing organizations that drive clarity, connection, and commercial momentum. I partner with leadership teams to define a company’s market position, articulate its value, and translate strategy into disciplined execution across markets, channels, and customer experiences.

With more than 15 years leading global brand and go-to-market strategy across Fortune 500 enterprises, high-growth SaaS companies, and mission-driven service brands, I bring enterprise-grade rigor to organizations seeking meaningful and measurable growth. My work focuses on aligning brand narrative, market strategy, and operational capability—ensuring teams are equipped, empowered, and accountable to outcomes.

Vive’s approach integrates executive-level strategic guidance with a clear, practical operating model—enabling organizations to move from intention to impact with confidence, cohesion, and momentum.

  • Helping teams understand the customer, articulate a clear and compelling message, and execute strategies that scale — not just for a quarter, but sustainably.

    I believe marketing is most powerful when:
    • Strategy is grounded in real customer insight
    • Teams are aligned behind a shared narrative
    • Creativity and data work together
    • The work makes people feel something

  • Yes, we build the story — but we also build the pipeline, the demand engine, the analytics infrastructure, and the operational rhythm to support ongoing performance.

  • • Grew revenue for a national education services business 48% through brand strategy + full-funnel marketing transformation.
    • Increased awareness and inbound pipeline for a SaaS supply chain company with +1,137% growth in site traffic and +461% impression lift.
    • Elevated experiential brand presence at T-Mobile Signature Stores, improving NPS +17% and AOV +$65.
    • Led Starbucks’ market entry into India, building brand affinity and customer experience from the ground up.
    • Directed a $750M+ consumer retail portfolio and repositioned underperforming channels back into profit.

  • Brand Strategy | Demand Generation | Go-to-Market | Digital Growth | Messaging & Positioning | Cross-Functional Team Leadership | Executive Partnerships | Marketing Org Design
    If you’re thinking about brand evolution, scaling marketing maturity, or aligning team direction — I’d love to connect.

 

we all need a champion

Thanks to her network of experts, a virtual army she honed over her years of leading large, corporate marketing teams, Heather can match your company’s demands with the very best talent, saving you both time and money.

 
let's vive

206.355.2131 | heather@vive-marketing.com

Located in Bellevue, WA | Working with brands in the Pacific Northwest & the world over.